Copenhagen, Denmark and Riyadh, Saudi Arabia, 30 Oct 2025 - Liva Healthcare, a multinational digital-first health company, today announced a strategic joint venture with Al-Rayya Al-Fawrieh Medical, a leading healthcare services provider in the Kingdom of Saudi Arabia. The partnership was formalised during the Global Health Exhibition in Riyadh, marking a significant step in expanding Liva Healthcare’s presence and impact in the GCC region.
This joint venture aims at delivering innovative digital health technology and programmes, focused on preventative care and management of chronic conditions. The collaboration combines Liva Healthcare’s expertise in evidence-based digital health programmes that have been deployed in the NHS and across multiple European markets, with Al-Rayya Al-Fawrieh Medical’s strong local healthcare network, positioning both companies to deliver scalable, patient-centric solutions.
Martin Paarse, CEO of Liva Healthcare, said: “At Liva Healthcare, we are committed to transforming healthcare experiences through personalised, technology-driven solutions. Partnering with Al-Rayya Al-Fawrieh Medical allows us to bring these solutions to the Saudi market, improving access to quality care and empowering individuals to take control of their health.”
The joint venture will launch Liva Healthcare’s digital platform in 2026 across public and private sectors in the Kingdom, with plans to expand into broader preventive and chronic disease management solutions across the region.
Dr. Hadeel, General Manager of Al-Rayya Al-Fawrieh Medical, said: “This partnership aligns with our mission to enhance healthcare delivery and wellness services in the Kingdom." She continued: "Combining our local expertise with Liva Healthcare’s evidence-based programmes and digital capabilities, we want to focus on making premium personalised care accessible to all.”
The signing at the Global Health Exhibition in Riyadh highlights both companies’ commitment to advancing healthcare innovation and fostering cross-border collaboration in the Middle East.
About Liva Healthcare
Liva Healthcare is a multinational digital-first healthcare company specialising in personalised, technology-driven programmes for chronic disease prevention and management. With a focus on evidence-based behaviour change lifestyle programmes, Liva Healthcare empowers individuals and healthcare providers to achieve measurable health outcomes. Operating in the UK, Denmark, Germany and the Netherlands, Liva Healthcare has supported hundreds of thousands of patients in achieving better health.
About Al-Rayya Al-Fawrieh Medical
Al-Rayya Al-Fawrieh Medical is a leading healthcare provider in Saudi Arabia, offering comprehensive medical and wellness services. The company is dedicated to improving patient care and advancing health innovation in the Kingdom.
For more information
Please contact press@livahealth.com.

